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William Horton Consulting
838 Spruce Street
Boulder, CO 80302
+1.303.545.6964
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Managing the move to e-learning

Online logoLeading your organization to online learning requires a plan. This workshop guides you in creating that plan so that your move to e-learning is quick, economical, and sound.

Theme graphicThis workshop will teach you to plan and manage e-learning projects. In this course you will learn to:

  • Target e-learning to accomplish corporate business goals.
  • Convert existing training programs to e-learning.
  • Predict and evaluate the effectiveness of e-learning.
  • Sell your e-learning plans to management and to learners.
  • Calculate costs, profits, and return on investment.
  • Recruit and direct your e-learning team.
  • Direct the efforts of vendors, designers, technical experts, multimedia producers, and other specialists.

Length: 2 days

Taught by: William Horton

William Horton helps people make the transition to e-learning. His books include E-learning by Design, Getting Started with Online Learning, Leading E-learning, Evaluating E-learning, and Using E-learning. He also created www.DesigningWBT.com, and designed a network-based knowledge-management system. William Horton is a registered Professional Engineer, an MIT graduate, and a winner of ACM's Rigo award and IEEE's Alfred N. Goldsmith Award.

On-site base price: US$9,000, inside North America, for 25 students. For customization and variations, see our classroom training overview.

Virtual workshop base price: US$3000/day. Learners may download their handouts and order the textbook either from us or amazon.com.


Who should attend?

This workshop is for managers, executives, empowered team leaders, and others who want their organizations to use e-learning effectively. It is for those making the strategic and tactical decisions concerning an organization's development of e-learning and Web-based training.

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What does this workshop cover?

Based on William Horton's book, Leading E-Learning, this workshop guides participants in making the key strategic decisions necessary to move their organizations to e-learning. Topics include:

  • What is e-learning? E-learning is all the rage, but what is it exactly? Is it just CD-ROMs on a wire or virtual-reality schoolhouses? How is e-learning different from conventional training? How is the Web changing learners expectations and perceptions?
  • Is e-learning ready yet? Is the technology reliable? Are learners ready? Is e-learning real yet?
  • Why should I consider e-learning? Can e-learning teach as effectively as classroom training? Can I save money with e-learning? Can I make money at e-learning?
  • What is the return on investment? Is e-learning a good business move?. How do I predict and tally the costs and benefits-including soft and fuzzy ones?
  • Where should I target e-learning? Why not just replace classroom training? What are the easy targets? How can I use e-learning to solve specific training problems or to implement popular learning strategies?
  • How do I sell e-learning? To whom must I sell e-learning? How do I convince them? How do I overcome the objections of entrenched HR departments, inflexible instructors, nervous IT managers, and skeptical learners?
  • What kind of e-learning should I create? Synchronous or asynchronous? Instructor-led, facilitated, or learner-led? Pure, blended, or embedded? See major forms of e-learning and consider the tradeoffs for your organization and your learners.
  • Must I do everything by e-learning? How can I blend e-learning and conventional training techniques? Can I inject e-leaning into classroom training? How can I embed e-learning into information products and performance support systems?
  • How do I develop e-learning? How is developing e-learning different? How can I use software development techniques of rapid prototyping, usability engineering, and ergonomic analysis for precision design and development? How do I develop knowledge objects that can be reused on multiple projects?
  • What tools and technology will I need? What hardware, software, and network connections are required for developing, offering, and taking e-learning? How I pick tools that match the goals of my project and the skills of my staff? Which industry standards should I follow and which should I ignore?
  • What people do I need? What leaders and staff members do I need to manage the project, design the e-learning, build content, provide technical infrastructure, and conduct e-learning?
  • Where can I get help? How much does your organization want to do? What help can you get from the IT department, system integrators, consultants, course-development firms, application service providers, and training providers? How do I screen vendors?
  • How do I orchestrate my efforts? How do I get support, plan tactics, get a budget, provide technology, acquire courses, promote the program, conduct training, and evaluate and improve the program?
  • How do I streamline production? What is the most efficient workflow for producing e-learning. See how to use patterns, templates, models, and standards to ensure your designs are effectively translated into courses.
  • How do I evaluate e-learning? Learners say e-learning was fun, but did anyone learn anything? And did the e-learning project accomplish its business goals? See simple techniques to measure and prove the effectiveness of e-learning.
  • How do I use e-learning for knowledge management? How does e-learning promote a new model of training? How do I integrate e-learning with other efforts to form the core of corporate knowledge management? What happens when e-learning is available on any subject, at any time, in any place?
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How will I learn?

This is a structured, but fast-paced course. It is brains-on rather than hands-on. We will be actively discussing and considering design issues, not operating particular software. You will examine and critique dozens of real-world examples, view animated presentations of crucial concepts, and engage in group and individual activities.

Variants and customizations

We can adapt the basic workshop to better fit your specific needs:

  • Base major activities on your materials (+ $1000 USD).
  • Use your materials as examples throughout (Call for price).
  • Critique your current work (adds 1 day, $2000 USD).
  • Base workshop on a critique of your work (+ $4000 USD).
  • Redesign your current work (adds 1 day, $2000 USD).
  • Video-recording for replay by other members of your department (+ $4000 USD).
  • Follow-up Webinars (+ $1000 USD per 90-minute Webinar).
  • Hands-on computer exercises using laptop computers or a computer lab. (Call for pricing and requirements).
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What else will I receive?

Besides the knowledge and skills you acquire, you will receive:

  • William Horton's latest book, Leading E-Learning, published by ASTD.
  • Over 150 pages of handouts, notes, design forms, and job-aids.
  • Introduction to our trademarked Ergoglyphics®development methodology.
  • Access to William Horton by e-mail or discussion group for follow-up questions after the class.
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Audiovisual requirements

To successfully present this course at your location, we will need the following:

  • Computer screen projector with 1024 x 768 NATIVE resolution. Some projectors can project 1024 x 768, but only by stretching or shrinking the output to a different scale. These projectors will not work.
  • Speaker and amplifier for computer sounds. Must be able to take output from the computer's stereo-mini plug.

It would be nice to also have high-speed Internet access for showing live examples. We will need to get through your routers and around your firewall.

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Related resources

Here are some related resources you might find useful:

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